International Wine Clubs Association
2010 Events
We will be holding workshops 27-30 April in Edinburgh and in October in New York, (dates and details will follow shortly).
Edinburgh Workshop and Congress 27-30 April 2010
This workshop will focus on brand building and customer relationship management. Guest speakers include Honcho PR, honchopr.com and Tom Cannavan, wine-pages.com. The IWCA General Assembly will take place on 28 April. The agenda for this will be circulated to all members separately.
Book your place on the Edinburgh workshop
2009 Events
Reims, Champagne Workshop 3-6 November 2009
Workshop Presentations and Conclusions
Our workshop in Reims focussed on 'The Implementation and Optimisation of Multi-Media Marketing Strategies'. A select group of international experts presented on the latest key developments in digital media, including social media and direct marketing communication channels. They included Marc Engel, Partner and Director of Wine Practice, B/R/S Group, Paul Mabray, Chief Strategy Officer, VinTank and James Jennings, Partner at Maxus Global. President of Aquarelle.com, Henri de Maublanc talked about the company’s shift from bricks and mortar to internet operations. In addition, IWCA members presented their latest marketing activities, recruitment and loyalty schemes.
Krakow Workshop 19-22 April 2009
Workshop Presentations and Conclusions
The Workshop focussed on digital media, raising the efficiency of your website, online marketing and advertising and the optimisation of e-mail communications. Speakers included specialists and experts from the internet sector as well as member companies who presented specific case studies relevant to the theme.
IWCA Krakow Workshop Programme
Previous Events
Vienna Workshop 4-7 November 2008
Workshop Presentations and Conclusions
Our Vienna workshop covered the following:
Company presentations on the latest internet developments; marketing and communication tools.
Presentation on database mining and data triggering given by internationally recognized expert, Jon Epstein.
Presentation on online marketing tools given by Lastminute.com Marketing Director, Marcus Von Franck.
Case study on unique competence networking in the direct marketing sector by Erik Constapel, Samlerhuset.
Overview of the world wine market with a focus on emerging markets by internationally renowned wine writer and consultant, Robert Joseph.
Guest tours and vineyard visits with some of Austria's outstanding young winemakers.
IWCA Vienna Workshop Programme