Events

Tuscany Workshop and General Assembly

2012-01-24T14:37:40Z

Tuscany Workshop and Congress

23-25 April 2012

Our spring workshop was held in the stunning setting of Castello di Meleto which is located in Gaiole in Chianti in the heart of the Tuscan hills.

Digital expert, Guy Levine, Return on Digital briefed on the latest technological developments with insights on how to exploit them. Marketing specialist, Simon Dodd, Digger Agency focused on building relationships with customers using multiple media.

Our 2012 General Assembly elected a new chairman and committee and discussed strategic issues for the future of the IWCA. Exciting extra workshop activities included Chianti winery visits, contemporary art at Castello di Ama, a tour of Sienna and dinner at the world renowned Officina della Bistecca.

Programme

Participants

Past Event: 2011 South Africa

2011-11-08T20:45:00Z

South Africa Experience November 2011

Module 1: Workshop 8-9 November

Our South African workshop was held in the exotic, exciting and luxurious surroundings of the Lions Sands Private Game Reserve which forms part of the greater Kruger National Park. The reserve was a short hop by plane from Johannesburg airport to Skukusa. Morning and evening game drives top and tailed the 2-day workshop programme which included the topics of telesales and telemarketing, digital media and sustainability.

Module 2: Wine lands visit, Cape Town 10-12 November 2011

We organised a select tour of winery visits/tastings and meals in the stunning regions of Stellenbosch and Hermanus Bay ensuring that were up to speed with the latest developments in the South African wine scene.

South Africa Workshop Programme

Past Event: 2011 Barcelona

2011-04-06T19:43:00Z

Barcelona 6-8 April 2011

This event began with an exclusive day with one of the wine world’s leading personalities, Miguel Torres. Miguel gave us a unique insight into his views on the environment and sustainability issues as well as detailing the projects the Torres Group is involved in. The workshop included a morning session led by social media specialists, LDR London and Globally looking at the potential of new media as part of your overall communication strategy with case studies and ‘build a campaign’ breakout groups. Guest speaker and renowned wine writer and commentator, Robert Joseph took a look at consumer attitudes and QR codes whilst and specialist blogger and online marketer, Ryan Opaz, Catavino focussed on brand building via digital media.

Barcelona Workshop Programme

Past Event: 2010 New York

2010-10-18T19:42:00Z

New York 18-21 October 2010

Our workshop in New York concentrated on one-to-one marketing - How to build multi-channel campaigns to communicate directly with your customers as unique individuals with the objective of building loyalty and increasing sales. Keynote speakers included Kristine Van Dillen, GEM Strategy who addressed the issue of mobile marketing innovations, Sherry Scapperotti, Plus Media who talked about insert media and Doug Steinberg, Thread Marketing who focussed on social media communications.

New York Workshop Programme

Past Event: 2010 Edinburgh

2010-04-27T19:39:00Z

Edinburgh Workshop and Congress 27-30 April 2010

This workshop focussed on brand building and customer relationship management. Guest speakers included Honcho PR, The Scotch Malt Whisky Society, and Tom Cannavan, wine-pages.com. The IWCA General Assembly took place on 28 April.

Edinburgh workshop Programme

Past Event: 2009 Reims

2009-11-03T20:35:00Z

Reims, Champagne Workshop 3-6 November 2009

Our workshop in Reims focussed on 'The Implementation and Optimisation of Multi-Media Marketing Strategies'. A select group of international experts presented on the latest key developments in digital media, including social media and direct marketing communication channels. They included Marc Engel, Partner and Director of Wine Practice, B/R/S Group, Paul Mabray, Chief Strategy Officer, VinTank and James Jennings, Partner at Maxus Global. President of Aquarelle, Henri de Maublanc talked about the company’s shift from bricks and mortar to internet operations. In addition, IWCA members presented their latest marketing activities, recruitment and loyalty schemes.

IWCA Reims Workshop Programme

Past Event - 2009 Krakow

2009-04-19T10:27:00Z

Krakow Workshop 19-22 April 2009

The Workshop focussed on digital media, raising the efficiency of your website, online marketing and advertising and the optimisation of e-mail communications. Speakers included specialists and experts from the internet sector as well as member companies who presented specific case studies relevant to the theme.

IWCA Krakow Full Programme

*image by Wikimedia

Past Event: 2008 Vienna

2008-11-07T15:23:00Z

Vienna Workshop 4-7 November 2008

Our Vienna workshop covered the following: Company presentations on the latest internet developments; marketing and communication tools. Presentation on database mining and data triggering given by internationally recognized expert, Jon Epstein. Presentation on online marketing tools given by Lastminute.com Marketing Director, Marcus Von Franck. Case study on unique competence networking in the direct marketing sector by Erik Constapel, Samlerhuset. Overview of the world wine market with a focus on emerging markets by internationally renowned wine writer and consultant, Robert Joseph. Guest tours and vineyard visits with some of Austria's outstanding young winemakers.

IWCA Vienna Workshop Programme